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Why the Ford Bronco is an American Icon

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The Ford Bronco has long been a part of American culture, dating back to 1965 when the first models were released. Today, we are going to talk about what made the original Ford Bronco so great, and why Ford has brought them back again!

The Ford Bronco is a long time Ford product. It has been around for many years in many different generations. However, the coolest one, and the model that started it all, is the first model. It was originally released in 1965 and was instantly a hit. The Bronco is what you could call Ford's answer to the Jeep. It is a 4-wheel drive, off-road based vehicle that can tackle almost any terrain you throw at it.

In fact, the Ford Bronco was originally overseen by Lee Iacocca as an off-road vehicle that would directly compete with the Toyota Land Cruiser and the Jeep CJ-5. However, the way in which is was advertised was as an early concept of what we know today as the SUV, or the Sports Utility Vehicle. 

So the Ford Bronco brought about a competitor in the off-road category and a beginnings to the SUV. So, already we can see that it is pretty important. The car itself was good looking and had a great design. The design gave it a sleeker look than its competitors and a better feel in-terms of drivability. In fact, it was actually designed by the same guy who designed the Ford Mustang only a few years previously.


The big difference between the Ford Bronco and the other off-road vehicles of the time was that the Ford Bronco was the easiest to drive on the road. While the Jeep and Toyota models looked like military off-road vehicles, the Ford Bronco looked like a vehicle that could tackle the mud as well as the pavement. 

Now, it was nowhere near as comfortable on the road as a sedan or estate car, but it was surprisingly good for a SUV. To add to that, it had enough power to get you where you needed to go and to cope with the rough off-road terrain. Like many old Fords, it also had a reliable engine and a good transmission that allowed people to drive them for thousands and thousands of miles.

The car sold well. In fact, Ford almost sold 20,000 units each year after its release for more than 10 years. When the car started to become outdated, sales started to slow. However by this time Ford had already sold more than 100,000 units of the Ford Bronco. The looks, feel, capability, and popularity of the Ford Bronco solidified its place in history.

Today, Ford is releasing a new version of the Bronco that surprisingly is quite similar to the original versions in terms of looks. The drivetrain and technology has of course been redone but the primary feel of the car is the same. It is still a similarly sized SUV that is meant to be able to go off-road as well as on-road.  


If you are interested in the vintage version, there are many old models that are currently on-sale today. However, as I have just talked about, the Ford Bronco is a classic vehicle that is in high demand and if you want one you may have to cough up some serious bucks. In my personal opinion though, it is totally worth it as you will certainly have quite a bit of fun with the old Ford Bronco!

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